The Global Programmtic Digital Out of Home Market (pDOOH) was valued at US $ 13.35 billion in 2016 and is projected to reach US $ 340.21 by 2025. This year, digital out-of-home (DOOH) ad spending will increase by 1.6%, and in 2021 it will rise by 19.2%.
Advertisers/agency/brands for digital out-of-home advertising include retailers, banks, entertainment, automobiles, food, and beverages.Today, digital advertising has the largest revenue share of the global advertising industry. It is expected to strengthen the global digital home advertising market.
Digital out-of-home includes out-of-home(OOH) displays, digital billboards, or digital signage that allow you to remotely modify advertising content using addressable electronic, LED, and screen technologies. The benefits of DOOH are that it's likely to be popular with consumers, it's flexible, it allows you to reach your customers on the go, it's cost-effective, and you can develop real-time campaigns.
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